As long as you aren’t openly showing profanity in a public place, you should be able to display whatever sign you want in front of your business. End of story.
If you are willing to put out the money and take the risk of opening a business, there should be as little interference as possible from others save for what the market will allow.
For example, there are a couple of businesses in my area that I overheard one of the owners one day say something so absolutely vulgar in front of some younger customers that I made the decision right then and there to never go to them again.
It doesn’t mean that they don’t have a right to run their business as they see fit. There are far too many people that think that they need to make a grand issue about everything that bothers them.
The owners of a well-known butcher’s shop are refusing to kowtow to “political correctness” and are fighting the many complaints that allege “their sign’s wording and images amounted to a depiction that was inciting hatred or contempt of people based on their religious practices as Muslims.” Well, Americans are supporting the Aussie butcher’s right to post his sign.
A butcher shop in Australia has refused to change signage that declares its products are “not halal-certified,” in defiance of advertising authorities alleging it was “inciting hatred” towards Islamic people by advertising its wares in such a way.
The Valley Butchers in Adelaide, South Australia, became the subject of a complaint to the Australian Advertising Standards Authority after the owners put up a sign that originally read “non-halal certified” on their storefront, surrounded by smaller stickers of Australian national emblems of kangaroos and emus.
Valley Butchers defended the sign as merely a factual answer to a frequently asked question about the origin of their meat: “The sign is only stating that we are not halal approved. In no way is it meant in a malice way,” it said, according to SBS News Australia.
“We where getting asked quite frequently whether we are halal approved so I am just stating that we are not and that saves a lot of wasted time,” said the owner of Valley Butchers.
Complainants from the community saw it another way, with one quoted in the Ad Standards finding alleging the signage “perpetuate[s] a culture of vilification towards religious minorities, that results in harm towards them…. It pokes fun of a specific group of people based on religious belief.”
The board agreed, saying the sign amounted to “inciting hatred or contempt” against Muslims.
“Using the phrase ‘non-Halal certified’ in conjunction with imagery of Australian animals was a suggestion that Islamic dietary practices are not Australian,” it said.