Legendary CTV anchor Lisa LaFlamme has revealed she is parting ways with the network after its parent company, Bell Media, decided not to renew her contract for letting her hair turn gray. This is appalling!

The allegations are made against Bell Media for firing the anchor who has worked for them for 35 long years due to ageism. LaFlamme, who is 58 years old, has been replaced by a 39 years old man. This has sparked controversy against Bell Media.

Reportedly, LaFlamme has stopped dying her hair during the pandemic and continued to work with grey hair. Her decision to keep her hair grey is being cited as the main reason for her ouster from CTV News after 35 years.

LaFlamme herself announced her eviction from CTV News through a video. In the video, she mentioned that Bell Media had ended her contract on sudden notice in July. She said she was shocked and disappointed over the sudden closure of her 35-year-long career with CTV news. She also shared her thoughts about her journey with CTV and thanked the audience for watching her.

In the video, LaFlamme said:

“Today with a range of emotions I am sharing with you some information about me and my career with ctv news for 35 years i have had the privilege of being welcomed into your homes to deliver the news on a nightly basis so I felt you should hear this directly from me on june 29th i was informed that bell media made a quote business decision to end my contract bringing to a sudden close my long career with ctv news. I was blindsided and am still shocked and saddened by the Bell media’s decision. I was also asked to keep this confidential from my colleagues and the public until the specifics of my exit could be resolved.”

Lisa Further said:

“That has now happened and I want you to know what these last 35 years have meant to me. Reporting on the darkest days of war from Iraq, Afghanistan and this year Ukraine, to covering natural disasters this pandemic federal elections amazing Olympic moments and so many other consequential events including this summer’s papal apology to residential school survivors I need you to know that this is a trust I have never taken for granted as a reporter and as an anchor. I am forever grateful to you such loyal viewers, for sharing in the belief that news delivered with integrity and truth strengthens our democracy.”

LaFlamme concluded her video by saying:

“At 58, I still thought i’d have a lot more time to tell more of the stories that impact our daily lives instead I leave CTV humbled by the people who put their faith in me to tell their story. I guess this is my sign off from ctv, so I want to express my deepest gratitude to all of you to my incredible colleagues for their unwavering support my dear friends and my loving family while it is crushing to be leaving CTV national news in a manner that is not my choice please know reporting to you has truly been the greatest honor of my life and I thank you for always being there.”

After the exit of LaFlamme From CTV News, the internet has criticized the Bell media for targeting ageism to fire a senior anchor.

Since her departure, Wendy’s, Dove, and Sports Illustrated have shown their support on social media for LaFlamme, who has been open about not dyeing her grey hair.

Wendy’s changed its signature red-headed mascot’s hair to grey, while Dove announced it would donate $100,000 to Catalyst, a Canadian organization that helps build better workplaces for women. Sports Illustrated retweeted its cover which features 74-year-old model Maye Musk.

Watch the video below for more details:

Source: AWM

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