New Year with a new “Woke”. The colorful M&M’s characters which become the face of the candy brand are getting a new look.
The company’s “lentils” will be given more nuanced personalities. The lentils, which are featured in red, green, orange, yellow, brown, and blue, will also come in different shapes and sizes making all the cartoon M&Ms more diverse.
Some of the changes to the M&M characters include making two of them less stereotypically feminine. In the new version, the green M&M ditches the high-heeled boots in favor of sneakers and the brown candy no longer wears stilettos, opting instead for lower heels.
And the Orange M&M will be representing Gen Z since they are more relatable to this color and it will be at the forefront.
They are basically saying that since the Orange M&M has a mental problem it’s the most perfect color and the new face of the brand. Like what?
Watch it here: M&M’S/Youtube
M&Ms characters to become more inclusive https://t.co/pcgRqcxJ0q pic.twitter.com/JxFbZWUfZa
— The Hill (@thehill) January 20, 2022
The Hill reported more about these changes:
Candy is about to get more “inclusive,” with the maker of M&M’s announcing its famed characters are getting modern makeovers and will have more “nuanced personalities.”
Mars, Incorporated, the company behind the colorful, candy-coated chocolates, announced Thursday a “global commitment to creating a world where everyone feels they belong and society is inclusive.”
As part of the new mission to increase the “sense of belonging for 10 million people around the world by 2025,” Mars said the M&M’s characters — who serve as mascots of sorts for the brand — would be receiving fresh, new looks.
Conservative commentator Matt Walsh shared this video of the Mars VP making the announcement:
The VP of M&Ms explains that they’re making the M&Ms characters more inclusive in order to “start a movement.” The girl M&Ms will be focused on “empowerment” while the orange M&M will “embrace his true self.”
This is not a parody pic.twitter.com/Fo7km8XTSD
— Matt Walsh (@MattWalshBlog) January 20, 2022
finally an M&M with mental health struggles https://t.co/xa2RL6moFW pic.twitter.com/wvPWGVDnxp
— matt (@mattxiv) January 20, 2022
The company is being mocked relentlessly online following the announcement:
I can’t even eat a fucking M&M now without choking on equity, diversity and inclusion. https://t.co/0xNBL6HZOk
— Eve Barlow (@Eve_Barlow) January 21, 2022
Pour one out for slutty green M&M we’ll miss u ho https://t.co/hiO9tjGYU6
— Merry Kish (@MerryKish) January 21, 2022
telling my kids this was the green m&m pic.twitter.com/wNFzt3KuAt
— Matt Fowler (@TheMattFowler) January 21, 2022
“It doesn’t matter if you’re black, white, trans or nonbinary––we at M&M’s would love to get rich by giving you type 2 diabetes.”
You gotta love Corporate Woke. lmao pic.twitter.com/lQYnjNn9j9
— Coleman Hughes (@coldxman) January 20, 2022
[BREAKING] leaked brand guidelines detail how M&M’s will ‘gone woke’ in 2022 pic.twitter.com/ZjizUBzIMA
— lauren (@NotABigJerk) January 20, 2022
Sources: We Love Trump, The Hill, Washington Post, USA Today,
Well I won’t be eating this garbage anymore.
M&M’s melt in your hand AND on Mars Wrigley’s FACE!