Sports and politics are not a good combination and mixing – it resulted in great mistakes for professional sports after embracing left-wing politics.
Fans would choose not to include politics in the games they watch. Of course, they don’t want to be lectured to.
And now NBA is paying a huge price.
Self-inflicted wounds are purposely ignored until they can’t be. For the NBA, that moment is inching closer.
Coming into the 2020-21 season, NBA games on ABC the league’s most important partner was down 45% since 2011-12. On cable, it’s only slightly less damning. NBA broadcasts on TNT were down 40% and 20% on ESPN.
To stick with more recent trends, the past two NBA Finals crashed to double-digit declines, with the most recent falling down 51% to a record low. Last season’s NBA on ABC games fit that same category, recording the lowest average (2.95 million) on record. According to The Athletic’s Ethan Strauss, that record will break once again this season.
“Eventually, it will be official: The NBA again lost viewership on its ABC games, down from last season’s all-time low,” Strauss writes. “Based on how this average drops as the season moves along (it starts highest after the Christmas games bonanza), we can safely project that the ABC games will finish at a mark that’s lower than last season.”
The NBA, more than any other league, relies on one or two guys to be the face of the league. Their rises and falls depend on who that face is. Magic and Bird, league was good. Jordan, league was supernova. LeBron James, league nosediving. https://t.co/v0i0Psyt0I
— Jesse Kelly (@JesseKellyDC) April 17, 2021
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Source: THE GATEWAY PUNDIT