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The National Football League’s design for Hispanic Heritage Month is far from a touchdown. At least, that’s according to Twitter users who have relentlessly mocked the design of the NFL’s campaign to celebrate Hispanic and Latino players.

In honor of Latino Heritage Month, which began on September 15, the NFL released a special edition logo that, to its thinking, supposedly “integrates an unmistakable Latin flavor and is fundamental to our always-on, 365-day initiative. The electric brush stroke of the ‘EÑE’ is filled with an infectious personality that is carried out through the rest of the look and feel.”

Here’s what the NFL said on Twitter:

“The league is proud to celebrate Latino Heritage Month by highlighting NFL players, coaches, and staff while partnering with the Hispanic Heritage Foundation and the Hispanic Alliance for Career Enhancement. We look forward to continuing collaborations with Latino creators, artist, and writers. We are here to AMPLIFY THE VOICES of the Latino Community on and off the FOOTBALL FIELD.”

While that’s what the NFL says, the logo tells a different story about the “effort” the league put into creating it.

The design looks like someone drew a poorly trimmed eyebrow with a highlighter and said, “My work here is done.” There is no originality, uniqueness, or feature that would make someone think this design has any element of “Latin flavor.”

But the cherry on the sundae is that the tilda over the “N” does not reflect how Hispanics pronounce the acronym for the league, which someone on Twitter quickly pointed out.

As always, the Twitterverse had many gems for responses, some of which were spicier than habanero salsa.

Of course, folks online did not hold back in roasting the NFL:

“Well at least @nfl isn’t using ‘Latinx’ this time,” conservative activist and former Congressional candidate Matthew Foldi tweeted, including a screenshot of the league’s “Latinx History Month” tweet from 2021.

“They literally just swooshed a clip art tilde on the shield, I’m dying,” SB Nation Los Angeles area soccer reporter Alicia Rodriguez mocked. “Way to spend 7 seconds on this.”

“It’s wild how massive corporations that spend millions on PR still don’t seem to employ one person whose job is to just look at everything first and say ‘yeah they’re gonna roast you online for this,’” Arkansas sports reporter Tyler Cass tweeted.

“delete this por favor,” Alex Medina, a creative for Lebron James’ “Uninterrupted” brand wrote.

“We’ll now be known as Forward Madisoñ,” U.S. soccer league club Forward Madison FC replied.

“The gringos are at it again,” writer Juan C. Reneo replied.

“I’m scared that I don’t see the unmistakable Latin flavor,” cartoonist Lalo Alcaraz tweeted.

“Eñe efe ele? No mames, someone in the @NFL’s marketing dept. woke up this morning and threw this together in 30 minutes because they forgot about Hispanic Heritage Month,” social media manager Anna Gallegos-Cannon opined. “Way to phone it in, eñe efe ele.”

Meanwhile, several users also shared memes from the TV show “The Office,” in which the character Ryan Howard draws a tilde on a bottle of lemonade and then places it next to a sign that reads “Mexican lemonade.”

You’d think the NFL would learn by now that being woke isn’t an effective marketing technique. The good news is, it looks like the league’s running out of ways to even somewhat attempt to do it effectively.

Sources: DailyWire, Press release

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