When Demi Lucy May Engemann posted a TikTok video of her 5-year-old daughter, Maude, getting her hair bleached, she thought it was a cute mother-daughter bonding moment.

The clip went viral, with more than 18 million views, but many of the commenters found the post anything but adorable.

A video documenting how she allowed her five-year-old daughter to skip school just to get her hair bleached during a mother-daughter day recently. Her decision divided the internet with many calling her an irresponsible mother. Was she?

The Utah-based content creator, who describes herself as “CEO of cool moms” explained how her daughter Maude had asked to “bleach her hair so she could put pink in it.”

The TikToker also shared some before-and-after videos of Maude showing off her newly dyed hair. Not surprisingly, the video attracted hundreds of comments from people who weren’t happy with the mum’s decision. This prompted Demi Lucy to do a follow-up video explaining her reasons behind the hairdresser visit.

Here’s what she said:

“I’m honestly exhausted from commenting back to mom shamers and trolls in the comments. That’s never okay. You can disagree, that’s fine. But the minute that name calling starts or mom shaming starts based off one decision that you disagree with – that’s where I’m going to put an end to it.

I wanted to give kind of a backstory of why she decided she wanted to bleach her hair. So she came home from school one day and told me that she had a friend who had purple in her hair, and she was just really excited. She’s super into unicorns right now and Barbies. And she said that she wanted to have a color in her hair. So we went to the store, and we got a temporary pink shampoo. We washed it in her hair, she was super excited but then after a couple days, she was like, “I can’t see it, it’s not showing up like my friend’s”.

According to AWM, there were some people who viewed the girls’ day as a source of pride for mom and daughter.

One person wrote in the comments, “Life is so short, and this is so fun. This is for sure a core memory for her.”

Another viewer wrote, “This is so precious. She’ll remember this forever.”

Although Demi felt that she and Maude had a “special and fun bonding moment” at their local salon, some internet trolls proceeded to attack mom for allowing her child to bleach her hair so she could dye it the shade of pink that she wanted.

One person wrote, “This is so cringey.”

Another critical comment stated, “My mom did this to me too, and it took me 18 years to be comfortable and love my true self as a brunette again.”

Watch the video below for more details:

@demilucymay_

Here’s your sign to say “yes” more 🥹 pure joy! #HausLabsFoundation#momsoftiktok#mommydaughter#hairtok#utah#thatgirl#thatgirlaesthetic#girly#hair#momtok

♬ Love You So – The King Khan & BBQ Show

Source: AWM, DailyMail

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